Favorite Website Awards
Mobile Site of the Day

The FWA is a showcase for the world's most innovative mobile and web creative.
A mobile-first campaign I helped bring to life was recognized for its creativity and effectiveness.

Every component of the campaign—a video series, 11 wearable animated gifs, a personalized name generator, a Facebook event page, email campaign and more—was designed to drive engagement and be easily shared with friends on social networks.

The campaign was also the pioneer of a new Snapchat feature: the branded filter.

The creative got plenty of press in national media such as USA Today and Time, and industry trades Mobile Marketer, Mobile Commerce Daily, Advertising Age's Creativity and Mediapost.

Note: Krispy Kreme work on this site appears at the discretion of Krispy Kreme.