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Martin Davidson
Writer • Creative Director • Enterprise Design Leader
Key Design Studio is an embedded change agency that uses design thinking strategy + creative to reframe problems, products, and experiences, and accelerate transformational growth for KeyBank.
First as Creative Director then as Director of Design Talent, I worked under Enterprise Design Officer Stephen Schroth to build the Studio team and scale design across the enterprise to advance KeyBank’s maturity as a design thinking user-driven organization.
My role as Director of Design Talent was primarily to identify, recruit, hire, retain and develop top talent, including Product Designers, Conversational Designers, Industrial Designers, UX Writers, and strategists. Managing 30 direct reports, I lead all functions relating to performance and people management.
In addition, I developed, implemented, and oversaw a proprietary talent management program. Further, I was responsible for creating and growing our organizational talent pipeline, including establishing and cultivating relationships with multiple staffing partners and UX design schools across the country.
See the Studio, its work, team, and awards: Key Design Studio at KeyBank